Santagloria Strengthens Its Mexico Expansion With Its Second Store On Paseo De Montejo

When a first opening validates a market, the next location validates a strategy.

On December 19, 2025, Santagloria took another step in Mexico with the opening of its second store, located on Paseo de Montejo at Hotel El Español.

This opening was not simply about growth.

It was about analysis.

Because behind every location there is market reading, commercial evaluation and long-term thinking about where a brand should grow.

That is part of the value provided by Grupo INDEF.

Expansion is not about opening units.

It is about building growth strategically.

Paseo de Montejo represented exactly that.

An iconic avenue in Mérida with commercial relevance, consistent traffic and strong positioning value for the brand.

And once again, the market responded.

The second store has received an excellent reception, strengthening Santagloria’s presence in the city and confirming market acceptance of the bakery-café concept.

But the value of this opening goes beyond commercial performance.

It represents operational consistency.

It represents execution.

And it reflects the ability to replicate growth through informed decisions.

For potential shareholders, that matters.

Because growth is not supported by intention alone, but by real operations, location analysis and carefully selected brands within a strategic framework.

That is part of the backing Grupo INDEF seeks to provide through its portfolio.

Santagloria’s second opening in Mexico does more than expand presence.

It strengthens a growth thesis.

It demonstrates scalable expansion.

And it reinforces that behind every location there is structure, analysis and execution.

Because growth is not about opening more.

It is about growing well.